In July 2016, five rival NBA team owners – Emilia Fazzalari and Wyc Grousbeck of the Celtics, Jeanie Buss of the Lakers, Michael Jordan of the Hornets, and Wes Edens of the Bucks – met for dinner. That night, they bonded over their shared love for tequila and Cincoro was born. Combining “cinco” for five and “oro” for gold, Cincoro symbolizes their mission of creating the gold standard in tequila. With a taste that is irresistibly smooth, rich, and delicious, Cincoro Tequila is an exceptional tequila experience.